ABOUT THE FAIR
The "Seoul Bar & Spirit Show", established in 2021, is the only expo in Korea that exclusively specializes in high-quality spirits and bar culture. Known by the acronym SBSS, this annual event takes place in the prestigious COEX Convention and Exhibition Center in Seoul, organized by the experienced Exporum.
As a platform for the latest trends and innovations in the spirits industry, SBSS attracts a wide audience – from industry experts and bar enthusiasts to professional visitors from various fields. The expo presents a variety of spirits, including whisky, cognac, rum, gin, vodka, and tequila, complemented by liqueurs, cocktails, beer, wine, and traditional Korean spirits. Additionally, gourmet foods as well as household appliances and equipment are showcased.
This expo offers a unique opportunity for networking among industry experts who share a passion for bars and their unique atmosphere. It is also an important source of expertise and fosters the exchange of new trends. A highlight of the expo is the "WORLD COCKTAIL BATTLE", a competition that spotlights creative bartenders and their innovative cocktail creations.
The exhibitors at the SBSS come from various sectors, including spirit producers, distributors, restaurateurs, and suppliers of bar equipment. Although the expo is primarily intended for professional visitors from these sectors, it also attracts a wide audience of bar enthusiasts and spirit lovers.
The Seoul Bar & Spirit Show is closely connected to the dynamic, rapidly evolving bar culture of Korea and reflects the influence of Seoul as a vibrant center for gastronomy and nightlife.
In conclusion, it is worth emphasizing that the COEX Convention and Exhibition Center in Seoul not only impresses with its central location but also with its excellent accessibility. It is a hub for cultural and business events in the city and offers modern infrastructure, making the Seoul Bar & Spirit Show an unforgettable event.
The Seoul Bar & Spirit Show will take place on 3 days from Friday, 24. July to Sunday, 26. July 2026 in Seoul.