ABOUT THE FAIR
Expo Cerveza México is the leading trade fair in Mexico dedicated to craft and specialty beer. It offers a unique platform that brings together brewing expertise, entrepreneurship, innovation, and community. Over the years, the event has become a key reference point in both the Mexican and international beer scenes—appealing to hobby brewers, established producers, raw material suppliers, and distribution professionals alike.
The event takes place at the centrally located World Trade Center (WTC) in Mexico City, known for its excellent accessibility and modern infrastructure. It is organized by Tradex Exposiciones, a seasoned company specializing in industry-focused trade shows.
Expo Cerveza México is more than a product showcase; it is an active networking and knowledge-sharing forum. Its core themes include the production, commercialization, and marketing of craft and specialty beers. Exhibitors present every element of the brewing process—from high-quality raw materials such as malt, hops, and yeast, to state-of-the-art brewing systems, bottling lines, and labeling equipment. As such, the fair offers significant value to both startups entering the brewing sector and established breweries seeking to enhance their operations.
A key feature of the event is the professional congress Mexicanos, Hagamos Cerveza ("Mexicans, Let’s Brew Beer"). This program combines hands-on workshops and presentations on essential brewing topics—such as water, yeast, hops, and malt—with business-oriented sessions on marketing, sales, legal frameworks, and management. The congress is complemented by the Beer Talks, which provide free access to presentations on the latest industry trends, product innovations, and technological advancements.
A standout experience is offered by the tasting salon Salón de Catas, where guests can refine their sensory perception through guided tastings—an engaging opportunity for both industry professionals and beer enthusiasts.
A major highlight for many breweries is the prestigious Copa Cerveza, a competition that recognizes outstanding beers across various categories and brewery sizes. Award-winning beers are clearly marked at exhibitor booths, turning the fair into a curated discovery journey for visitors.
The Matchmaker program fosters targeted business connections among producers, suppliers, and distributors. It provides an ideal environment for B2B interactions in hospitality, retail, import/export, technical services, and related sectors.
Expo Cerveza México is not part of an international trade fair series but rather a standalone national event with global appeal. It reflects the cultural richness of Mexico and sends a strong message of inclusion, respect, and community—regardless of origin, gender, or identity.
The World Trade Center in Mexico City is easily accessible by public transportation, taxi, or car and offers modern exhibition spaces along with a range of amenities for both exhibitors and visitors. Expo Cerveza México is more than just a trade show—it is the vibrant heart of a growing beer culture that extends far beyond the borders of Mexico.
The Expo Cerveza México in Mexico City took place from Friday, 24. October to Sunday, 26. October 2025.