ABOUT THE FAIR
Wire Brasil is the leading trade fair for wire, cable, and related technologies in South America, serving as a central platform for companies operating across the entire value chain of this dynamic industry. As the only event of its kind in Brazil, it brings together the latest technologies, innovations, and developments in wire, cable, machinery, materials, and services.
The fair targets an international professional audience and provides a highly specialized environment for business development, knowledge exchange, and the presentation of cutting-edge technologies.
The event takes place at the modern São Paulo Expo Exhibition & Convention Center – strategically located in São Paulo, one of the most important industrial hubs in Latin America. Wire Brasil is held every two years and is organized by Fiera Milano Brasil, an experienced trade fair organizer with Italian roots and extensive expertise in the South American market.
The focus of the fair lies on forward-looking topics within the wire and cable industry – from production and finishing machinery to tooling, measurement and control technologies, as well as materials such as specialty wires, cables, polymers, and chemical auxiliaries. Services, project development, and application-specific solutions also form an integral part of the exhibition program.
The showcased products and services are precisely tailored to the needs of the industry – including high-performance cables for the energy sector, fine wire solutions for electronics, custom manufacturing equipment, innovative connection technologies, and high-precision measuring systems.
Wire Brasil offers a comprehensive overview of the industrial value chain and attracts trade visitors from the electrical, construction, automotive, telecommunications, and mechanical engineering sectors. Decision-makers, developers, buyers, and engineers from across Latin America and beyond attend the event to establish new business contacts, strengthen existing networks, and experience technological advancements firsthand.
Exhibitors represent a broad range of sectors – from machinery and plant engineering to chemical and material manufacturers, as well as specialized service providers.
With its cosmopolitan atmosphere, excellent infrastructure, and strong economic significance, the city of São Paulo offers the ideal setting for the event. The São Paulo Expo Exhibition & Convention Center is one of the most modern trade fair venues in South America, featuring direct access to major roads, public transportation, and proximity to Guarulhos International Airport.
Wire Brasil is more than just a trade fair – it is the central meeting point of an industry that unites innovation, efficiency, and international reach.
The wire Brasil will take place on 3 days from Wednesday, 27. October to Friday, 29. October 2027 in Sao Paulo.