ABOUT THE FAIR
The Naturally Good is Australia’s leading trade show for natural, organic, and health-focused products. Since its inception in 2015, it has been held annually at the renowned International Convention Centre (ICC) in Sydney. Exclusively open to trade professionals, the event targets retailers, wholesalers, hospitality businesses, healthcare providers, and industry experts seeking to explore the latest trends, developments, and innovations in one of the region’s fastest-growing markets.
The expo is organized by Diversified Communications Australia, a company with extensive experience and expertise in producing trade shows and conferences. The Naturally Good features a diverse concept that spans a wide range of products and services—including organic food and beverages, nutritional supplements, natural cosmetics, personal care items, and sustainable household and lifestyle products.
A key highlight of the event is its in-depth content. Through the “Pulse Stage” program, visitors gain valuable insights into forward-looking topics such as consumer trends, behavioral analysis, regenerative agriculture, the rising importance of specialty and gourmet foods, and the latest developments in vitamins and supplements. Experts also offer practical knowledge on premium products for everyday shopping and new standards in certified organic goods. One of the standout features is the “Pitch Fest,” where start-ups present their products and business ideas to an audience of industry professionals and potential investors—providing a crucial platform for new market entrants.
Centrally located on the vibrant Darling Harbour waterfront, the ICC Sydney offers a modern, easily accessible venue with striking architecture—an ideal setting for this dynamic trade fair. In addition to product showcases and networking opportunities, the event includes expert talks, seminars, and awards, making the Naturally Good a pioneering platform for exchange, growth, and innovation in the natural and healthy products sector.
The Naturally Good in Sydney took place from Monday, 26. May to Tuesday, 27. May 2025.