ABOUT THE FAIR
The HFE JAPAN – Health Food Exposition & Conference – is one of Japan’s leading trade fairs for health-promoting foods, dietary supplements, and functional ingredients. Since its launch in 2001, it has become a key meeting point for industry professionals seeking insights into the latest innovations, scientific research, and market trends in the health and nutrition sectors. Held annually at Tokyo Big Sight – a striking, modern exhibition center in the heart of the Japanese capital – the event draws a highly specialized audience.
Japan is known for having one of the highest life expectancies in the world. Particularly notable is the island of Okinawa, home to many centenarians. This phenomenon is often attributed to the Japanese lifestyle, diet, social structure, and healthcare system. The exhibition reflects these themes, focusing on functional foods, natural ingredients, and evidence-based dietary supplements that contribute to the long and healthy lives of many Japanese people.
HFE JAPAN is organized by Food Chemical Newspaper Inc., a leading trade publisher specializing in food chemistry and health-related industries, recognized for its in-depth sector knowledge and extensive professional network. Attendance is restricted to industry professionals, reinforcing the event’s high-level focus and attracting decision-makers, experts, and innovation leaders.
At the core of the event are health foods, dietary supplements, functional and organic products, as well as diet and beauty solutions. The exhibition also covers technologies for quality assurance, packaging, and analysis. Alongside products such as vitamins, minerals, amino acids, and herbal extracts, the fair addresses regulatory standards, certification processes, and international research developments.
A key benefit of the event is its concurrent scheduling with IFIA JAPAN – the International Food Ingredients & Additives Exhibition and Conference. This close coordination creates synergies between functional ingredients and food additives, enabling a broader and more dynamic professional exchange.
International manufacturers, suppliers, research institutions, and trading companies showcase innovative products, forward-looking solutions, and market-relevant services. Expert presentations and networking events provide further opportunities for strategic partnerships and new business ventures. More than just a trade fair, HFE JAPAN is a specialized platform for knowledge and commerce, designed for those shaping the future of healthy nutrition.
The HFE Japan takes place annually, and therefore for the 24th time previsibly in May 2027 in Tokyo.