Business fairs are events where manufacturers, service providers, and dealers present and market their products and services. They serve both to keep and maintain contact with customers, as well as to provide a platform for building networks. Business fairs can also be referred to as trade fairs, industrial fairs, trade shows, or trade exhibitions. These events are suitable for companies, investors, customers, consumers, professionals, and other interested parties. Probably the best-known and most important business fairs worldwide are the Consumer Electronics Show (CES) in Las Vegas, the Hanover Fair in Germany, the CeBIT in Hanover, the International Motor Show (IAA) in Frankfurt, and the Canton Fair in China.
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