ISM Middle East

International Trade Fair for Sweets and Snacks in the MENA Region

Dubai, UAE

15-17 September 2026

Bakery Products Chocolate Packaging Sweets

40 days left

ABOUT THE FAIR

The ISM Middle East is the leading trade fair for confectionery and snacks in the MENA region and is held annually at the prestigious Dubai World Trade Centre. Organized by Koelnmesse International in cooperation with Dubai World Trade Centre L.L.C., the fair specifically focuses on the latest trends and innovations in the confectionery sector. The abbreviation ISM stands for "International Sweets Fair", highlighting the global focus of the event on sweet treats and snack products. It attracts industry experts from around the world, including manufacturers, distributors, and buyers, who are all in search of new products and services. The range of goods includes a variety of items such as chocolate products, fine baked goods, traditional and innovative confectioneries, snacks, biscuits, cakes, ice cream, desserts, and date palm products. A highlight of ISM Middle East are the ISM Middle East Awards, which recognize outstanding innovations and achievements in the industry. The "ISM Middle East Expert Stage" provides a forum for discussions on current topics such as the impact of artificial intelligence and mindful snacking, making the fair a hub for future-oriented discussions. The fair also strengthens Dubai's position as a commercial hub in the Middle East and establishes the city as a nexus for the confectionery and snack industry in the region. The easy accessibility of the Dubai World Trade Centre makes it convenient for participants and visitors to attend the fair. As part of a series of ISM fairs worldwide, ISM Middle East underscores its significance in a global event series. In conclusion, ISM Middle East is more than just a fair; it is a central meeting point for professionals from the confectionery and snack industry, where they can network, learn, and grow while enjoying the dynamic atmosphere of Dubai. The ISM Middle East will take place on 3 days from Tuesday, 15. September to Thursday, 17. September 2026 in Dubai.

FAIR LOCATION

Dubai World Trade Center DWTC

Dubai, UAE

FREQUENTLY ASKED QUESTIONS

The ISM Middle East fair takes place in Dubai, at the Dubai World Trade Center DWTC.

Visit the ISM Middle East from 15. - 17. September 2026.

The ISM Middle East takes place annually.

The ISM Middle East is an exhibition for Chocolate, Sweets and Bakery Products.

SECTORS

Bakery Products

Chocolate

Packaging

Sweets

Contact us to get more information about the fair.

Our team will get back to you as soon as possible.

Fair Tours

Transfer and tour organization

Visa Application

Visa consulting and application support

Get Fair Ticket

Visitor and exhibitor tickets

Information Request Form

ISM Middle East fill out the form to get information about

FAIR INFORMATION

Date

15-17 September 2026
Period

Annually
Fair Contact

ismme-Marketing@dwtc.com
Target Audience

Profesyonel Ziyaretçiler Ve Genel Halk
Local Time

01:57 h (UTC +04:00)

FAIR ORGANIZER

Koelnmesse International GmbH

Address

Messeplatz 1, 50679 Cologne, Germany, Tel: +49 (0)221 8210, Fax: +49 (0)221 8212574
E-mail

info@koelnmesse.de
Website

http://www.koelnmesse.de