ABOUT THE FAIR
DRINK SEOUL is South Korea’s premier trade fair for the national and international beverage industry. Held annually at the renowned COEX Convention and Exhibition Center in Seoul – one of Asia’s most advanced venues for exhibitions and events – the show is organized by the Global MICE Experts Group (GMEG), a seasoned provider of international B2B trade events with a strong focus on networking platforms.
As a central industry meeting point for manufacturers, distributors, buyers, and professionals from the beverage, food, and hospitality sectors, DRINK SEOUL offers a high-caliber platform to showcase and discover the latest trends, technologies, and products. Exhibitors range from breweries, wineries, and spirits producers to makers of traditional Korean beverages, as well as suppliers of raw materials, machinery, equipment, franchise concepts, and retail technologies. The fair also features MD products, by-products, and specialized services such as training and consulting.
A particular emphasis is placed on the diverse and innovative world of beverages – from craft beer and premium spirits to trending non-alcoholic drinks – and on the fusion of traditional brewing and distilling craftsmanship with forward-thinking product design. DRINK SEOUL positions itself not only as a trade fair, but also as a source of inspiration, a trend monitor, and a professional development hub. Masterclasses, seminars, and tasting sessions covering categories such as wine, sake, mead, and soju provide deep insights into the history, production methods, and sensory characteristics of these drinks.
International competitions and cultural showcases – including those held in parallel with the Korea International Beer Expo (KIBEX) – make the event an immersive experience, highlighting Korea’s cultural identity as a country rich in tradition yet open to innovation. The combination of business matching, networking events, and knowledge-sharing opportunities makes DRINK SEOUL especially valuable for decision-makers in sales, retail, gastronomy, hospitality, as well as importers, export agencies, and franchise providers.
DRINK SEOUL offers a prominent stage for both local start-ups and global brands to position themselves in the dynamic South Korean market and build sustainable partnerships.
The venue – COEX in Seoul’s Gangnam district – is easily accessible via several subway lines and ideally situated amidst hotels, restaurants, and shopping areas, making it convenient for both domestic and international visitors. Anyone who doesn’t want to miss the next big development in the beverage industry can’t afford to overlook DRINK SEOUL.
The DRINK SEOUL in Seoul took place from Thursday, 16. April to Saturday, 18. April 2026.