ABOUT THE FAIR
Bello – Der Hundetag is a unique annual trade fair that has been attracting dog lovers from across Germany to the historic CreativQuartier Fürst Leopold in Dorsten since 2022. The name “BELLO” not only symbolizes man’s loyal companion, but also stands for “Begegnung, Erlebnis, Lernen, Lifestyle und Organisation” – meaning “Encounter, Experience, Learning, Lifestyle, and Organization”. These core ideas are reflected throughout the event.
Organized by MesseCom Nord under the direction of Rainer Zinke, Bello – Der Hundetag has quickly grown into one of the most important dog-focused expos in North Rhine-Westphalia.
Each year, the former mining site transforms into a vibrant world of experiences dedicated entirely to life with dogs. Over 80 carefully selected exhibitors from all over Germany showcase their products – from premium pet food and functional gear to innovative toys. Visitors will find everything a dog’s heart (and its owner’s) could desire.
A key element of the event is the series of expert talks, offering hands-on insights into topics like nutrition, alternative healing methods, training, and dog sports. The program is complemented by personal consultations with professionals in veterinary care, behavior therapy, and canine training. Animal welfare organizations are also on-site, presenting their work and sharing information about adoption opportunities – a matter especially close to the organizers’ hearts.
Interactive demonstrations are among the most popular attractions. Dogs showcase their skills in activities such as mantrailing, agility courses, and trick training. Competitions, live presentations, and creative photo spots add extra excitement. A special highlight is the art and photography area, featuring custom dog portraits, illustrations, and handcrafted accessories – perfect for those in search of something truly unique.
Bello – Der Hundetag sees itself not just as a professional trade fair, but also as a family-friendly lifestyle event open to experts, hobbyists, and curious visitors alike. In addition to private individuals, dog schools, veterinarians, breeders, groomers, pet retailers, and animal welfare initiatives come together here to exchange ideas and explore new developments.
The venue itself contributes to the event’s special atmosphere: the CreativQuartier Fürst Leopold blends historic charm with modern amenities. Excellent accessibility, a wide range of food options, and barrier-free entrances make it an ideal destination for guests with or without dogs.
Whether you're seeking inspiration, shopping opportunities, or networking, Bello – Der Hundetag is more than just a trade fair. It’s a day full of discoveries, connections, and a shared passion for life with dogs – right in the heart of the Ruhr area, and a must-attend event year after year for dog lovers everywhere.
The Bello – Der Hundetag will take place on Sunday, 23. May 2027 in Dorsten.