ABOUT THE FAIR
The "AB HOF" Fair in Wieselburg is recognized as Europe's leading specialty fair for direct farm marketing, taking place annually in March. Hosted by Messe Wieselburg GmbH, it serves as a central platform uniting direct marketers, farmers, vintners, restaurateurs, and consumers. A distinctive feature of the fair is its division into two main segments: the professional visitor area and the general public area.
In the professional visitor segment, a wide range of products and solutions covering all aspects of farm direct marketing are presented, from production and processing to packaging. Focus areas include dairy, fruit, meat processing, and beekeeping. This segment specifically targets a professional audience interested in innovative solutions and products to optimize their direct marketing strategies.
The segment for the general public offers the opportunity to directly sample and purchase high-quality products from farm production. Thus, the fair promotes direct contact between producers and end consumers and enhances awareness of regional, national, and international specialties.
A special highlight of the fair is its diverse program of events, ranging from expert lectures and workshops, such as bread baking courses, to varied stage shows. With experience reports, live cooking demonstrations, and musical performances, the fair offers a lively and informative platform for all visitors. Additionally, product awards are conducted before the fair, with the winners announced during the event. These awards are recognized beyond national borders and are highly valued by both producers and consumers.
The fair takes place at Messe Wieselburg, known for its excellent infrastructure and accessibility. Messe Wieselburg GmbH places great emphasis on professional organization to provide all participants with an optimal experience.
In summary, the "AB HOF" Fair is an indispensable event for all stakeholders in the field of farm direct marketing. It provides an important platform for exchange and presentation and significantly contributes to the promotion of direct sales and the appreciation of agricultural products.
The AB HOF will take place on 4 days from Friday, 05. March to Monday, 08. March 2027 in Wieselburg.