Audio technology trade fairs are also known as audio shows, hi-fi shows or consumer audio shows. These special trade shows are for musicians, DJs, audio engineers, sound technicians, producers, and anyone else interested in audio technology. Some of the most famous global audio technology trade fairs are the NAMM Show (National Association of Music Merchants) in California, the Musikmesse in Frankfurt, the Prolight + Sound in Frankfurt, the IFA in Berlin and the AES Convention in Los Angeles.
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