ABOUT THE FAIR
The Speciality & Fine Food Fair (SFFF) is one of the leading trade fairs for premium food and drink specialties in the United Kingdom. Held annually in September at the prestigious Olympia Exhibition Centre in the heart of London, the event is organised by Montgomery International Ltd., a globally active and experienced trade show organiser. The fair is considered a must-attend event for professionals in the fine food trade, gastronomy, and high-end retail sectors.
The fair serves as a platform for discovering and tasting innovative products from both the UK and abroad. It fosters meaningful dialogue among producers, buyers, retailers, importers, exporters, and hospitality professionals. The focus lies firmly on quality, authenticity, and taste – from award-winning cheeses and craft spirits to internationally recognised delicatessen products.
With a clear emphasis on the evolving needs of a dynamic industry—where provenance, craftsmanship and sustainability play an increasingly vital role—the Speciality & Fine Food Fair provides targeted inspiration. Signature features such as “Pitch Live”, where emerging brands present their products to leading retailers, and the “Start-Up Village”, which showcases innovative newcomers, help bring the latest trends to light.
A particular highlight is the curated education programme on the “Food for Thought” stage. Industry experts offer valuable insights into current developments, including trend forecasting, artificial intelligence in retail, ethical sustainability, gender diversity in the drinks sector, and cyber resilience. This knowledge-sharing format adds significant value beyond the product showcases.
The newly designed Village Square serves as the central networking hub, offering space for regional tastings, moderated discussions, and business matchmaking. The fair experience is further enriched by immersive zones such as the Drinks Quarter, Wine Cellar and Great Taste Deli, where visitors can explore the latest flavour and consumer trends.
Firmly rooted in London and the UK, the Speciality & Fine Food Fair highlights regional British specialties while simultaneously positioning the country as an international hub for fine food innovation.
The historic Olympia Exhibition Centre, with its central location and excellent public transport links, offers ideal conditions for national and international trade visitors. For those seeking new impulses, a strong focus on quality, and opportunities to connect with thought leaders across the sector, the Speciality & Fine Food Fair remains an essential event on the industry calendar.
The Speciality and Fine Food Fair will take place on 2 days from Tuesday, 15. September to Wednesday, 16. September 2026 in London.