ABOUT THE FAIR
The Saigon Beauty Show is an annual leading trade fair held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. It has established itself as a significant platform for the beauty industry in Vietnam and beyond. The fair is organized by the Korea International Exhibition Center (KINTEX) in cooperation with Minh Vi Exhibition and Advertisement Services Co., Ltd. (VEAS), attracting numerous industry experts and leading figures from the beauty, wellness, and health sectors.
The fair provides a comprehensive overview of the latest trends and innovations in areas such as perfumes, cosmetics, personal care, medical-aesthetic products, natural remedies, and dietary supplements. A particular focus is placed on state-of-the-art equipment for health centers, spas, and beauty salons, as well as topics such as contract manufacturing, private labels, and product development and design.
In addition to showcasing new products and services, the fair serves as a platform for B2B matchmaking, where companies can directly establish business contacts. Professional seminars and training sessions, addressing current industry topics and imparting new skills to visitors, are other highlights.
Exhibitors at the Saigon Beauty Show represent a wide range of sectors, including manufacturers of beauty products, importers, and local producers. Visitors include owners of beauty salons and spas, operators of hair and nail studios, as well as representatives from hotels, beauty schools, and fitness centers.
The fair is directly related to the dynamic economy of Vietnam, especially to the metropolis of Ho Chi Minh City, a major trading and innovation hub in Southeast Asia. The centrally located SECC provides optimal conditions for both international and local exhibitors and visitors.
In summary, the Saigon Beauty Show offers a unique opportunity for professionals in the beauty industry to further their education, network, and gain innovative insights. It is more than just a venue for product presentations; it is a catalyst for growth and innovation in the sector.
The SAIGON BEAUTY SHOW will take place on 3 days from Thursday, 29. October to Saturday, 31. October 2026 in Ho Chi Minh City.