ABOUT THE FAIR
Packaging Première in Mailand is far more than a trade fair – it is a sophisticated platform shaping the future of luxury and premium packaging. Held annually at the prestigious Allianz MiCo – Milano Convention Centre, Italy’s largest exhibition venue, it brings together the global creative and packaging industries in the heart of Milan, a city synonymous with design.
Organised by Easyfairs Italia S.r.l., the event has become an essential meeting point for designers, brands, agencies and manufacturers aiming to set new standards in high-end packaging. It offers a highly specialised showcase for refined packaging solutions across sectors such as fashion, cosmetics, wine and spirits, jewellery and gourmet food. While aesthetics and craftsmanship are central, equal emphasis is placed on material innovation, technological advancement and sustainable practices.
As the industry's shop window, Packaging Première presents a curated selection of premium products and services – from cutting-edge packaging materials and strategic branding concepts to forward-looking technologies. The exhibition is meticulously designed, featuring expert talks, workshops, dedicated networking formats, and the Design Hub – a space exclusively reserved for design agencies to share inspiration and creative insight.
The fair attracts leading Italian and international companies from across the luxury goods, product design, material development and sustainable production sectors. Professional visitors – including key decision-makers in marketing, design, procurement and product development – seize the opportunity to forge new partnerships, exchange ideas and explore the latest market trends.
Centrally located in Milan, the Allianz MiCo is easily accessible via public transport. Whether by metro, taxi or dedicated shuttle service, visitors from around the world can reach the venue quickly and comfortably. In a city renowned for its flair and design heritage, Packaging Première realises its full potential as the stage for the most exciting ideas in next-generation packaging.
The Packaging Premiere in Milan took place from Tuesday, 19. May to Thursday, 21. May 2026.