ABOUT THE FAIR
BEAUTY & HAIR EXPO is the leading trade and consumer fair for the beauty and hair industry in Croatia and ranks among the most important events of its kind in Southeast Europe. Organized by Zagreb Fair Ltd., it takes place once a year at the renowned Zagreb Fair exhibition center in the Croatian capital, Zagreb. The name “BEAUTY & HAIR EXPO” stands not only for beauty and hair but also symbolizes the diversity and dynamism of an ever-evolving industry — a transformation that becomes tangible at the event.
What makes the BEAUTY & HAIR EXPO unique is its strong focus on professional content, paired with an experience-oriented concept that appeals to both industry professionals and end consumers. The exhibition showcases a wide range of cutting-edge innovations, products, and services in the fields of cosmetics, hair care, styling, nail design, make-up, natural cosmetics, wellness, dermatological applications, and salon technology. Both national and international exhibitors — including well-established brands, emerging labels, and specialized providers — present their latest developments and set trends for the upcoming season.
Numerous live demonstrations, workshops, product presentations, and expert talks foster intensive knowledge exchange and hands-on professional development. The fair offers hairdressers, beauticians, make-up artists, beauty specialists, buyers, and retailers a compact, up-to-date overview of new market entries and proven products.
The event maintains a strong connection to the city of Zagreb, recognized as Croatia’s cultural and innovation hub. Thanks to its strategic location in the heart of Europe, it attracts industry visitors from both Croatia and neighboring countries.
The Zagreb Fair exhibition grounds are centrally located, well connected to public transport, and easily accessible by car or via Franjo Tuđman Airport. With its unique blend of innovation, networking, and a celebration of beauty culture, the BEAUTY & HAIR EXPO offers an outstanding platform for trends, talent, and technology — right in the heart of Zagreb.
The BEAUTY & HAIR EXPO takes place annually, and therefore for the twenty-seventh time previsibly in February 2027 in Zagreb.