ABOUT THE FAIR
MIR DETSTVA – translated as “World of Childhood” – is one of the most significant and diverse international trade fairs for children’s products and services in Russia. Since its founding in 1994, it has evolved into a key meeting point for industry professionals, manufacturers, retailers, and educational institutions. The event is organized by the renowned Russian trade fair company Expocentre, which hosts it at the modern and well-connected IEC Expocentre in Moscow.
MIR DETSTVA stands out for its comprehensive focus on the entire value chain surrounding childhood – from pregnancy through to the teenage years. Trade visitors from Russia and abroad can expect a broad and specialized range of products and services tailored specifically to the B2B market. Exhibits include traditional toys as well as educational toys designed to foster cognitive development, creativity, and STEAM skills. Products for newborns and toddlers are also well represented, including strollers, care items, and safety accessories, as well as children's furniture, clothing, footwear, accessories, and school uniforms.
A particular emphasis is placed on educational materials and early childhood learning. The spectrum ranges from school supplies and books to creative craft products and professional furnishing solutions for kindergartens and preschools. This is complemented by a wide selection of sports and leisure items – from gym mats and trampolines to outdoor play equipment, all designed to meet the needs and natural activity levels of children.
Nutrition and health are also comprehensively addressed, with offerings that include baby food, dietary supplements, and hygiene products for various age groups. The exhibition is rounded out by services from the education and leisure sectors, such as private schools, language schools, event agencies, recreational programs, and digital media content like apps and audiobooks.
A special highlight is the section dedicated to holidays and New Year celebrations, featuring festive products, decorations, and event concepts for children. The topic of licensed products and intellectual property also plays an important role – a crucial aspect for brand owners and licensors seeking to position their products with legal protection.
MIR DETSTVA is exclusively aimed at professional visitors, particularly wholesalers and retailers, e-commerce platforms, investors, franchisees, and educational institutions. It serves not only as a commercial platform but also as a source of inspiration for new trends, a networking forum, and a stage for innovation in the children’s sector.
The venue, the modern IEC Expocentre in central Moscow, is conveniently located and offers an appealing environment for international visitors thanks to its proximity to historical landmarks and cultural institutions.
MIR DETSTVA is much more than just a trade fair – it is considered a barometer of developments and trends in the children’s and youth industry in Russia and beyond. For stakeholders in this field, it is a must-attend annual event.
The MIR DETSTVA will take place on 3 days from Wednesday, 16. September to Friday, 18. September 2026 in Krasnogorsk.