ABOUT THE FAIR
The Euro Shoes Premiere Collection, known as Euro Shoes, is a trade fair for footwear and accessories that has taken place twice a year at the renowned World Trade Center in Moscow since 2007. The experienced FMP Fashion Messe Pirmasens GmbH serves as the organizer. Euro Shoes acts as a central early-order platform, where more than 250 brands from across Europe—including Germany, Italy, Portugal, and Spain—present their latest collections and innovations. Russian retailers benefit from the exclusive opportunity to discover industry trends and new products months before other international events and to place orders directly for their stores.
The fair offers a wide range of footwear for women, men, and children in various styles, complemented by accessories such as bags, belts, and care products. The focus is on high-volume series in the mid-price segment, specifically tailored to the demands of the Eastern European market, providing buyers with both trend security and strong sales prospects. In addition, exhibitors showcase technological innovations, such as advancements in sole and adhesive systems, making the event attractive to providers of innovative solutions as well.
Euro Shoes is designed as a pure B2B platform, bringing together manufacturers, suppliers, distributors, and retailers. In addition to product presentations, knowledge transfer is a key priority. Expert seminars on topics such as innovation, sustainability, and market entry provide valuable insights and make the fair an important hub for industry knowledge. Highlights include the presentation of the latest collections, trend reports from the in-house magazine Shoes Report, and diverse networking opportunities.
Exhibitors and visitors represent the international footwear and accessories industry: producers, brands, wholesalers, retailers, and specialists in components, leather goods, and technology use the event to establish contacts and explore business opportunities. The offerings focus on high-quality, production-ready collections tailored to the requirements of the Eastern European market.
The venue, the World Trade Center, stands out for its modern facilities and central location and is easily accessible by public transport, taxi, or private vehicle. Moscow itself also offers a diverse cultural scene and numerous sights that enrich the trade fair experience.
The Euro Shoes Premiere Collection is thus a specialized ordering and trend platform for the European footwear industry in the heart of Moscow.
The Euro Shoes Premiere Collection will take place on 4 days from Tuesday, 25. August to Friday, 28. August 2026 in Moscow.