Matka

Largest travel trade fair in Northern Europe

Helsinki, Finland

20-24 January 2027

Holiday Hotel Industry Sports Tourist Industry Travel

168 days left

ABOUT THE FAIR

The 'Matka' is a travel industry trade fair that takes place annually in January in Helsinki, Finland. Its name, which means 'travel' in Finnish, aptly reflects its focus and significance. Since its inception, it has grown into one of the largest and most influential tourism fairs in Northern Europe and the Baltics. Hosted by the Finnish Fair Corporation, a significant player in the world of fairs and congresses, the Matka caters to travel industry professionals such as tour operators and travel agency operators, as well as to individuals with a passion for travel. It offers a unique platform where trade visitors and the general public alike can access a wide range of information, products, and services related to travel. Key themes at the Matka include new travel destinations, innovative travel services, and the latest trends in the tourism industry. Visitors to the fair have the opportunity to make direct bookings, learn about the latest travel destinations, and establish valuable business contacts. The fair also serves as a forum for contract negotiations and for maintaining relationships within the industry. A distinctive feature of the Matka is its comprehensive coverage of various forms of travel and destinations, from luxury travel to sustainable and responsible tourism. The fair provides a platform for a wide range of products and services covering all aspects of travel, including transportation, accommodations, travel insurance, and much more. The Matka takes place at the Helsinki Exhibition and Convention Centre, a modern and versatile venue known for its excellent infrastructure and accessibility. This location not only provides ample space for exhibitors and visitors but also contributes to the smooth and successful running of the fair each year. The first day of the trade fair is usually reserved for trade visitors and journalists. The Matka will take place on 5 days from Wednesday, 20. January to Sunday, 24. January 2027 in Helsinki.