ABOUT THE FAIR
Kids & Toys Expo Saudi Arabia is the leading trade fair for child-oriented products, innovations, and lifestyle in the Kingdom of Saudi Arabia. Held annually at the prestigious RICEC Riyadh International Convention & Exhibition Center in the capital city of Riyadh, the event serves as a central platform for brands, manufacturers, and industry professionals from around the world to exchange insights on market trends, product innovations, and growth opportunities in the children's sector.
The event is organized by dmg events, a globally active trade fair and media company that hosts over 80 events annually across more than 25 countries. With its strong international presence and deep understanding of regional markets, dmg events effectively connects global exhibitors with local decision-makers, fostering sustainable business relationships.
Kids & Toys Expo Saudi Arabia stands out for its clear focus on child-centric innovations and family-oriented lifestyles. At its core are products and services designed to enhance the daily lives of children and families — from mobility solutions such as ride-ons, strollers, and scooters, to smart educational toys, digital gadgets, books, board games, baby care products, hygiene essentials, children’s fashion, and maternity care and comfort items for expectant mothers.
As the only event of its kind in the country, the expo plays a vital role in the regional market. It provides international brands with access to a rapidly growing consumer base, promotes innovation within the context of local family culture, and aligns closely with the goals of Saudi Vision 2030, particularly in the areas of education, health, sustainability, and family wellbeing.
Exhibitors represent a wide range of industries, including toys, textiles, baby products, electronics, sporting goods, publishing, edtech, cosmetics, accessories, and design. The primary target audience includes wholesalers, retailers, distributors, educational institutions, healthcare providers, investors, and key decision-makers from both brick-and-mortar retail and e-commerce sectors.
In addition to its extensive product showcase, Kids & Toys Expo Saudi Arabia offers a diverse supporting program featuring product launches, networking events, expert talks, and live demonstrations. A special focus is also placed on regional start-ups and licensing partners, bringing fresh momentum to the Saudi market.
The Kids & Toys Expo Saudi Arabia will take place on 3 days from Sunday, 27. September to Tuesday, 29. September 2026 in Riyadh.