ABOUT THE FAIR
The Interwine Guangzhou is one of the most prestigious wine trade fairs in Asia and is held twice a year, in spring and autumn, at the Canton Fair Complex in Guangzhou. Since its inception in 2005, it has established itself as a leading platform for the global wine and spirits industry and is organized by Ketong International Exhibition (Guangzhou) Co., Ltd.
The growing affluence and rapid urbanization in China have led to an increased demand for fine wines and spirits, making the country one of the largest and fastest-growing wine markets in the world. In China, wine is increasingly seen as a status symbol and a mark of good taste, securing the country an important position in the global wine economy. The middle and upper classes are developing a preference for wines from various regions, prompting both importers and local retailers to offer a wide range of products. At the same time, the domestic wine industry is gaining significance. Chinese wineries are producing increasingly high-quality wines that are gaining international recognition, and regions such as Ningxia and Shandong are emerging as important wine-producing areas.
Interwine is not just a trade fair but also a meeting point for a broad audience, including producers, traders, importers, exporters, and wine enthusiasts, who share a passion for exclusive and high-quality wines.
At the heart of the fair is the presentation of a diverse selection of wines and spirits from around the world. The event caters to all preferences, offering everything from rare, exquisite vintages to well-established classics. The increasing demand for fine wines in China has particularly attracted the attention of the international wine industry to this event.
In addition, Interwine Guangzhou offers important platforms for seminars, workshops, and tastings, aimed at expanding the expertise of participants and keeping them informed about the latest developments in the wine industry. Interaction with industry experts plays a central role in this.
A highlight of the fair is the formal awarding of the best wines and spirits, where outstanding products in various categories are recognized. This attracts numerous experts, sommeliers, and wine lovers, who have the opportunity to taste the award-winning wines and get an impression of the top products in the industry.
The event takes place at the Canton Fair Complex, one of the most modern exhibition venues in China, which boasts excellent transport connections as well as first-class infrastructure and amenities. With its vast space and modern facilities, the complex provides ideal conditions for an international event like Interwine.
In summary, Interwine Guangzhou is not only an important trading platform but also a hub for innovations, trends, and cultural exchange in the global wine industry. It offers professionals and wine enthusiasts an excellent opportunity to network, discover new products, and actively shape the future of the wine market.
The Interwine takes place half-yearly, and therefore for the 37th time previsibly in November 2026 in Guangzhou.