ABOUT THE FAIR
The Immersive Technology Expo (ITE) is a forward-looking trade fair dedicated to immersive technologies. First held in 2025, it has since taken place annually at the renowned Tokyo Big Sight exhibition center. As an integral part of the internationally established trade show platform CONTENT TOKYO, organized by RX Japan Ltd., the ITE has quickly positioned itself as a key meeting point for the digital innovation community. The abbreviation ITE stands for Immersive Technology Expo—a forum for multisensory experiences where the boundaries between digital and physical realities blur.
The expo attracts professionals from around the world, including developers, creatives, decision-makers, and technology experts. It offers a specialized environment for companies to showcase the latest advancements in Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and cutting-edge metaverse applications. Topics such as digital twins, real-time 3D modeling, haptic interfaces, and AI-powered sensor technologies also garner significant interest.
What sets the ITE apart is its hands-on approach: visitors experience immersive technologies firsthand—from holographic displays and interactive spatial concepts to 3D audio installations. Applications presented span a wide range of sectors, including entertainment, education, healthcare, industry, architecture, event design, and urban development.
A central feature of the expo is its multisensory experience zones, which bring future technologies to life in tangible ways. As part of CONTENT TOKYO, a platform that unites several specialized tech exhibitions, the ITE is closely connected with adjacent fields such as film, media production, advertising, and digital marketing.
The range of exhibitors includes players from consumer electronics, software development, healthcare and education, the automotive industry, architecture, as well as research institutions and start-ups. Its core audience consists of professionals in technology development, industry, the creative sector, and academia—with a strong focus on decision-makers, innovation leaders, and technical specialists.
Tokyo, as a global hub for technology and culture, provides the ideal setting for the event. Tokyo Big Sight, the state-of-the-art convention center located in Odaiba, is easily accessible via public transportation. The ITE is thus not only a showcase for technological breakthroughs, but also a vital driver of Japan’s role as a pioneer in immersive technologies.
The Immersive Technology Expo takes place annually, and therefore for the third time previsibly in June 2027 in Tokyo.