ABOUT THE FAIR
The Iberflora is one of the leading horticultural fairs in Europe, primarily focusing on showcasing the latest developments, trends, and products in the gardening sector.
The expo is hosted annually by Feria Valencia at the esteemed Feria de Valencia venue in Valencia. Valencia, one of Spain's vibrant cities, is renowned for its cultural and historical significance. The city also has a long-standing tradition in gardening, which underscores its selection as the venue for this fair.
The main themes of Iberflora are diverse, spanning plants, flowers, landscaping, gardening, up to technology and DIY gardening. Visitors can discover a broad range of products and services, including indoor, outdoor, and seasonal plants, cut and artificial flowers, sponges, technologies for greenhouses, irrigation systems, and air conditioning, as well as landscaping services. Additionally, transportation, logistics, and packaging solutions are on display.
A standout feature of the fair is the "Iberflora Innovation Awards" presented across various green sectors. Additionally, educational presentations, professional technical sessions, and product demonstrations are offered.
Exhibitors come from a wide array of industries, including suppliers for garden centers and major retailers, floral suppliers, and companies organizing large-scale events. The primary attendees are representatives from garden centers, online distribution channels, and traditional physical distribution channels.
In conclusion, it's worth noting that Feria de Valencia, where the fair takes place, boasts impressive architecture and modern facilities. Valencia itself, with its plethora of attractions and cultural offerings, provides the perfect backdrop, making the fair visit a holistic experience.
The Iberflora will take place on 3 days from Tuesday, 06. October to Thursday, 08. October 2026 in Valencia.