ABOUT THE FAIR
Hot Pots World is a specialised international trade fair dedicated entirely to the global hot pot industry and its full value chain. As a clearly B2B-focused platform, it is designed for decision-makers seeking market-ready solutions, new suppliers and scalable business models.
The event takes place at the renowned Bangkok International Trade & Exhibition Centre (BITEC) in Thailand—a strategically chosen hub for Southeast Asia’s rapidly expanding markets. It is organised by Baobab Tree Event Management Co. Ltd., an experienced operator with a strong track record in international food and hospitality formats. The company is known for developing targeted industry platforms that go beyond product showcases to facilitate tangible business opportunities.
What sets Hot Pots World apart is the depth of its content. The exhibition spans the entire hot pot supply chain—from premium ingredients such as high-grade beef, specialised vegetable varieties and innovative protein alternatives, through to differentiated soup bases, sauces and complementary beverage concepts. A particular emphasis is placed on product innovation tailored to emerging consumer segments, especially Generation Z in Southeast Asia. Alongside this, the event features advanced kitchen technologies, including automated preparation systems, robotics for foodservice operations and digital tools designed to enhance restaurant efficiency.
Packaging and sustainability form another core pillar of the exhibition. Visitors can explore commercially viable solutions for eco-friendly packaging, as well as scalable takeaway and delivery concepts. In doing so, the event directly addresses the growing demand for sustainable business models across the entire supply chain. This is complemented by dedicated formats covering foodservice, franchising and expansion, bringing together investors, restaurant operators and international buyers to support efficient market entry strategies across the ASEAN region.
Exhibitors represent a broad cross-section of industries, including food production, agriculture, food tech, kitchen equipment, packaging and hospitality services. The visitor profile is equally targeted, comprising restaurant chain operators, franchisors, importers, wholesalers and strategic investors, all focused on forging partnerships and closing deals. As such, Hot Pots World functions not only as an innovation platform but also as a highly focused marketplace for growth.
Highlights include live demonstrations, product launches and trend-led showcases that illustrate how hot pot concepts can be successfully adapted to different markets.
Finally, the event stands out not only for its content but also for its accessibility. BITEC offers state-of-the-art facilities, excellent connections to Bangkok’s public transport network, and convenient access from both the international airport and the city centre—reinforcing the global ambitions of Hot Pots World.
The Hot Pots World will take place on 3 days from Wednesday, 28. October to Friday, 30. October 2026 in Bangkok.