ABOUT THE FAIR
HomeTech & Electra is the leading trade fair for consumer electronics, household appliances, and smart technologies in Central Asia. Held annually at the prestigious Atakent Exhibition Center in Almaty, Kazakhstan, it is organized by World Silk Way LLP – a seasoned exhibition organizer with in-depth market expertise in the region.
The event stands out for its clear thematic focus. At its core are technological innovations in consumer electronics, household appliances, LED lighting, smart home systems, electronic components, energy and logistics solutions, financial technologies, health and beauty electronics, e-mobility, and gaming. It brings together manufacturers, retailers, developers, architects, and industry professionals to collaboratively shape the technological future of homes and digital infrastructure.
As the only event of its kind in Central Asia, HomeTech & Electra combines a broad range of product categories with international industry know-how. It serves as a powerful platform for showcasing new products, initiating business deals, and fostering strategic partnerships. Visitors experience firsthand how smart technologies – from intelligent appliances and advanced lighting to sustainable energy solutions and modern mobility – make everyday life more efficient.
A particular highlight of the fair is the international competition for designers and architects, where creative talents from various countries develop innovative interior concepts for exhibitors. The annually presented HomeTech & Electra Innovation Awards honor outstanding achievements in technology and design, offering valuable guidance and inspiration for professionals and exhibitors alike.
Exhibitors represent sectors such as electronics, household and energy technology, software, smart home, logistics, finance, and industrial components. The event attracts a highly qualified professional audience, including buyers, distributors, importers, architects, investors, and representatives from both online and brick-and-mortar retail – all with a clear intent to invest.
As Kazakhstan’s economic hub, Almaty offers an ideal venue with the centrally located Atakent Exhibition Center, which is easily accessible by public transport and close to hotels and the international airport. The city’s economic relevance and cultural diversity make visiting the fair a rewarding and well-rounded experience.
HomeTech & Electra is more than just a trade fair – it is Central Asia’s key meeting point for technological innovation and connected living.
The HomeTech & Electra will take place on 3 days from Thursday, 06. August to Saturday, 08. August 2026 in Almaty.