ABOUT THE FAIR
Top Drawer in London is one of the most important trade fairs for design, lifestyle, and giftware in the United Kingdom – and beyond. Since its founding in 1989, it has established itself as a key meeting point for retailers, buyers, designers, and members of the press seeking high-quality, design-led products. The fair is held twice a year – in January and September – at the architecturally impressive Olympia London. Thanks to its central location and elegant structure, the venue provides the ideal setting for a trade fair that celebrates creativity, quality, and innovation at the highest level.
Top Drawer is organised by Clarion Events Ltd., a globally experienced and highly regarded trade show organiser. Clarion stands for professional execution, clear structure, and premium presentation – qualities that are clearly reflected in the concept of Top Drawer. The event goes far beyond a traditional product showcase, creating inspiring design environments that add emotional value to the shopping experience and provide fresh inspiration.
The fair offers a curated platform for selected brands from the UK and abroad, showcasing a wide range of products related to gifts, interiors, and lifestyle. It is open exclusively to trade visitors who are specifically looking for new trends, innovative products, and high-quality range extensions. A standout feature is the clearly defined layout into themed “Curated Sections,” which ensures an efficient and easy-to-navigate visitor experience.
At the heart of the show is the “Home & Gift” section, featuring stylish home accessories, scented products, tableware, furniture, textiles, and gift items. The "Paper & Labell" focuses on premium stationery, greeting cards, planners, and creative writing materials. The “Style” section presents fashion accessories, jewellery, and customisable gifts. The exclusive “LUXE” category highlights limited editions, curated designer pieces, and luxury home products. Reflecting current trends, the fast-growing “Wellbeing” section is dedicated to mindfulness, natural cosmetics, wellness products, and self-care. The “Taste” section offers culinary highlights, including gourmet foods, fine delicacies, and elegant kitchen accessories.
Top Drawer also places strong emphasis on specific themes. The dedicated support of British Craft celebrates UK craftsmanship and underlines the regional origin of many exhibitors. Sustainability and ethical production are also central – from material selection to supply chains. Platforms such as the Launch Pad give emerging designers the opportunity to present their ideas to an international trade audience. Trend zones provide visual inspiration by showcasing the latest developments in colour, materials, and design. An extensive seminar programme, curated by industry experts, delivers practical content, market insights, and strategic knowledge.
Top Drawer in London is much more than a traditional order fair – it is a hub for innovation, a vibrant marketplace, and a must-attend event for anyone wanting to stay connected to the pulse of the global lifestyle and giftware industry.
The Top Drawer will take place on 3 days from Sunday, 13. September to Tuesday, 15. September 2026 in London.