Hi Asia-China

Hi Asia-China is an international trade fair held annually in Shanghai, focusing on health-promoting ingredients and functional nutrition. As a central platform for professionals from the fields of health ingredients, dietary supplements, natural products, and functional foods, it brings together innovation, expertise, and global business opportunities at one of Asia’s most important exhibition venues. The event is organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., a subsidiary of Informa Markets, a global leader in trade show organization. The fair is distinguished by its clear emphasis on ingredients that offer health benefits—such as vitamins, minerals, probiotics, plant extracts, proteins, and functional fibers. It covers the entire value chain of healthy nutrition, from natural raw materials and functional ingredients to processing technologies and packaging solutions. Key trends such as clean label products, sustainable and organic ingredients, personalized nutrition, and natural remedies are prominently featured, reflecting the growing importance of the health market, particularly in China. A major advantage of Hi Asia-China lies in its role as a gateway for international trade. Foreign companies receive targeted support for entering the Chinese market—through connections with distributors, guidance on trade agreements and customs regulations, and access to digital platforms such as Tmall Global and JD Worldwide. The event connects suppliers, buyers, developers, and strategists from around the world, offering a focused entry point into the Chinese health sector. Highlights of the fair include the presentation of innovative products, networking events with industry leaders, and expert forums on topics such as sustainable trade strategies, eco-certifications, and the latest findings in nutritional science. Competitions and awards recognize forward-thinking ideas, underlining the fair’s role as a driver of innovation in the industry. The event is held alongside Fi Asia-China, together forming Hi & Fi Asia-China. The venue is the modern National Exhibition and Convention Center (NECC) in Shanghai—one of Asia’s largest exhibition centers, conveniently connected to public transportation. Its location in the western Hongqiao district ensures easy access by air, train, and subway. At the same time, the cosmopolitan city of Shanghai, with its diverse culinary scene and rich cultural offerings, makes attending the fair a rewarding experience. Thanks to its clear specialization, international scope, and focus on health, innovation, and sustainability, Hi Asia-China is now one of the leading trade shows for health ingredients in Asia—an essential event for anyone looking to shape the global market for functional nutrition. The Hi Asia-China in Shanghai took place from Monday, 15. June to Wednesday, 17. June 2026.