ABOUT THE FAIR
gamescom latam is the leading event for the gaming and entertainment industry in Latin America and offers far more than a traditional trade fair. It serves as the vibrant hub of the continent’s gaming community and games economy. The name "gamescom latam" combines the renowned international flagship event "gamescom" with a focus on the dynamic growth region of Latin America, standing for innovation, exchange, and community experiences. The event is held at the Anhembi Exhibition Center in São Paulo, a major economic and cultural hub of Brazil. Each year, the event attracts a large number of trade and private visitors from around the world and is regarded as one of the most important occasions in the industry.
The event is organized by Koelnmesse GmbH, internationally recognized for hosting high-quality trade fairs. gamescom latam stands out for its wide thematic range and high degree of specialization. The event reflects the entire ecosystem of the gaming industry: from AAA titles playable for the first time in the “play next” area, to the indie scene represented by the BIG Festival and Indie Area, all the way to retro arcades that evoke nostalgic memories. Professional tournaments, interactive shows, and creative stage performances offer additional highlights. The event brings the cultural diversity of the gaming world to life and features a varied supporting program.
The range of products and services includes the latest gaming highlights, innovative hardware, indie prototypes, and merchandise, as well as opportunities for career development, further education, and business networking on one of the world’s largest B2B platforms in the industry. Developers, publishers, hardware manufacturers, educational institutions, investors, and artists find ideal conditions here for networking and initiating collaborative projects. The “brazil panorama” section especially demonstrates the strong support of local studios and products, underlining São Paulo’s role as a driving force for the Brazilian and Latin American games industry.
The event features special highlights such as the BIG Festival Awards ceremony, major eSports tournaments, interactive challenges, and opportunities to meet well-known figures from the scene. Attendees include gamers, trade visitors, developers, investors, content creators, and companies from the fields of technology, arts, media, and education, all benefiting from the unique combination of entertainment, information, and networking.
As the Latin American offshoot of the globally successful gamescom family, gamescom latam is firmly anchored in the international trade fair calendar. The Anhembi Exhibition Center impresses with its modern infrastructure, excellent transport connections, and the dynamic environment of one of the world’s largest metropolises—making it the ideal meeting point for the global games industry and all those who want to help shape its future.
The gamescom latam in Sao Paulo took place from Thursday, 30. April to Sunday, 03. May 2026.