ABOUT THE FAIR
The "BBB" is a prestigious international trade fair for the hotel and gastronomy industry. The abbreviation BBB emphasizes the industry focus and the international nature of the fair. It takes place annually at the MECC Maastricht Exhibition & Congress Center and is organized by MECC Maastricht BV.
At the fair, visitors get a comprehensive overview of products and services designed specifically for restaurant and hotel operators in the Netherlands. It particularly attracts professionals from Belgium and the Netherlands looking to inform themselves about the latest trends, innovations, and services in the industry. In addition to showcasing new and unique ingredients, exclusive wines, and champagnes, the fair also covers areas like nightlife, with a special emphasis on spirits, lighting trends, sound, and decoration.
A central theme is food waste. One of the highlights is the "Green Chef" competition, where participants cook with fresh fruits and vegetables and create non-alcoholic cocktails. Moreover, the BBB offers a diverse program that includes master classes, demos, product presentations, tasting sessions, cooking competitions, and workshops by national and international star chefs. There are also varied lectures and award ceremonies, such as "Best Upcoming Kitchen" and "Best Upcoming Service".
The majority of exhibitors come from the hotel and gastronomy sector. The main visitors are industry experts from these sectors who have the opportunity to discover and taste special beers, cocktails, and other beverages at the fair.
Maastricht, as the host city, not only impresses with the modern MECC exhibition center but also with a culturally and historically shaped backdrop. This gives the fair a special flair and makes it a staple in the industry's trade fair calendar.
The MECC Maastricht Exhibition & Congress Center, centrally located in Maastricht, is easily accessible. The city is also known for its hospitality and charm.
A visit to the BBB fair in Maastricht is not only worthwhile but also offers an excellent opportunity to learn about current trends and innovations in the gastronomy and hotel industry.
The BBB will take place on 3 days from Monday, 05. October to Wednesday, 07. October 2026 in Maastricht.