ABOUT THE FAIR
SIGN CHINA is an annual trade fair dedicated to visual communication, advertising technology, and digital signage. Since its inception in 2003, it has been held in the dynamic metropolis of Shanghai, specifically at the modern Shanghai New International Expo Centre (SNIEC). This exhibition venue stands out for its excellent infrastructure, international accessibility, and facilities tailored to large-scale events of this magnitude. As a pure B2B trade show, SIGN CHINA is exclusively geared towards industry professionals from around the world, serving as a key platform for exchange, innovation, and business development within the advertising technology sector.
The event is organized by Trust Exhibition Co., Ltd, a joint venture with Informa Markets, one of the leading international exhibition organizers. This partnership ensures a well-structured, globally oriented event that delivers both in-depth content and wide-reaching international appeal. Over the past two decades, SIGN CHINA has established itself as a leading trade fair in Asia and is now considered one of the most influential global platforms in the fields of visual communication, signage technologies, and innovative advertising solutions.
What sets SIGN CHINA apart is its comprehensive and specialized structure. The exhibition covers the entire value chain of the industry – from raw materials to fully integrated advertising systems. Exhibits include cutting-edge digital displays, interactive technologies such as touchscreens and AR/VR applications, content management software, LED displays in all formats, traditional signage systems, printing and milling technologies, textile printing solutions, consumables, and architectural lighting concepts. The focus lies on bridging traditional advertising technology with advanced digital solutions – a key factor for companies aiming to stay ahead of the curve.
Another distinguishing feature is the event’s thematic diversity. Whether it’s digital signage solutions for retail, flexible LED installations for urban spaces, or large-format UV printing for immersive brand presentations – SIGN CHINA offers a focused yet cross-industry portfolio. Trade visitors not only discover the latest technologies but also gain valuable insights for strategic partnerships, project development, and innovative business models.
Combining product innovation, technological diversity, and an international business outlook, SIGN CHINA is far more than a conventional signage exhibition. It is the place where the future of visual communication is shaped, discussed, and brought to life – centralized, connected, and professional.
The SIGN CHINA will take place on 3 days from Tuesday, 15. September to Thursday, 17. September 2026 in Shanghai.