ABOUT THE FAIR
The "Performance Racing Industry" (PRI) Show is a renowned trade fair specializing in motorsports. The acronym PRI represents the core themes: Performance, Racing, and Industry, perfectly reflecting the fair's central focus. This annual event is held at the Indiana Convention Center in Indianapolis, a place known for its significant role in motorsports, particularly for the legendary Indianapolis 500 race.
Organized by the namesake organization Performance Racing Industry, this fair serves as a platform for showcasing the latest developments in motorsports. The main topics include Drag Racing, Short Track, Stock Car, Road Racing, Offroad, Vintage Cars, Endurance Racing, Karting, Truck and Tractor Pulling, Performance Marine, Drifting, and SIM Racing. The fair offers a comprehensive insight into the latest parts, technologies, and services of the industry.
The PRI Show is more than just an exhibition of products and services; it is also a vital meeting point for dealers from the USA and abroad. It attracts participants from various sectors, including racing teams, drivers, resellers, buyers, and media representatives. The fair is characterized by impressive live demonstrations, conferences, seminars, and educational sessions. Special highlights include the Featured Products Showcase, Machinery Row, the EV Performance Zone, and the Content Creation Zone.
The PRI Show is also made unique by its connection to Indianapolis and Indiana, regions with a long and rich history in motorsports. In addition to exhibitions and seminars, competitions are also held at the fair, and awards are presented, making it an exciting event for motorsport enthusiasts.
As the epicenter of the motorsport industry, the PRI Show offers unparalleled opportunities for networking with industry leaders.
In summary, the PRI Show at the easily accessible and well-equipped Indiana Convention Center is an indispensable event for everyone in the motorsport industry. It offers a unique opportunity to discover the latest trends and products and to network with professionals from around the world.
The Performance Racing Industry will take place on 3 days from Thursday, 10. December to Saturday, 12. December 2026 in Indianapolis.