ABOUT THE FAIR
Motortec is a renowned international trade fair for the automotive industry that has served as a key platform for the automotive aftermarket since its inception in 1991. It is typically held every two to three years at the expansive IFEMA MADRID exhibition center—a state-of-the-art venue in the Spanish capital with excellent transport connections and infrastructure. The event is organized by IFEMA MADRID, one of Europe’s leading trade fair organizers with extensive experience in hosting international industry exhibitions.
Exclusively targeting trade professionals, motortec has established itself as the leading automotive trade fair in Spain. It regularly attracts experts, decision-makers, and industry stakeholders from Spain, Portugal, Latin America, and North Africa, positioning itself as a gateway to the markets of the Iberian Peninsula, Ibero-America, and North Africa—a key advantage for internationally operating companies.
The fair offers a unique combination of product showcases, knowledge exchange, and business networking. Leading companies from sectors such as auto parts, vehicle components, workshop equipment, electronics, accessories, tuning, IT systems, and business management use motortec to present new products, technological innovations, and services. The event also highlights solutions for fuel stations, car washes, as well as vehicle maintenance and repair.
A distinctive feature of motortec is its extensive supporting program, which includes conferences, live demonstrations, workshops, training sessions, and business meetings. These elements provide practical insights, encourage professional exchange, and actively promote continuing education. Visitors have the opportunity to experience the latest market innovations firsthand, compare offerings directly, and forge new business relationships and deals in a professional setting.
With its strong focus on the aftermarket, emphasis on forward-looking themes such as electronics, digitalization, and sustainable mobility, and access to key Spanish-speaking markets, motortec remains a major event for the global automotive industry.
The motortec will take place on 4 days from Wednesday, 07. April to Saturday, 10. April 2027 in Madrid.