ABOUT THE FAIR
The XR & Metaverse Fair is an internationally oriented trade show dedicated to the latest developments in Extended Reality (XR)—including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR)—as well as the broader Metaverse landscape.
Launched in 2023, the fair takes place annually in the autumn at the renowned Makuhari Messe convention center in Chiba, just outside Tokyo. It is organized by RX Japan Ltd., one of the country’s leading trade show organizers, known for its high-quality B2B events across various industries.
With a strong focus on professional exchange, the XR & Metaverse Fair provides a highly specialized platform for industry experts from a wide range of sectors. Decision-makers, developers, and innovation leaders come together to discuss technological advancements, practical applications, and emerging trends.
The event covers a broad thematic spectrum—from the creation and production of immersive content to head-mounted displays, smart glasses, digital twins, virtual platforms, and cutting-edge technologies such as artificial intelligence and blockchain. It also features solutions for designing virtual environments and interactive Metaverse experiences. In doing so, the fair serves not only as a showcase for technological innovation but also as a catalyst for new business models, strategic partnerships, and investment opportunities in this fast-evolving market.
The XR & Metaverse Fair in Chiba is part of a wider exhibition series that also includes events in Tokyo—highlighting Japan’s growing role as a global hub for immersive technologies. Chiba benefits from excellent accessibility: Makuhari Messe is just about 30 minutes from both Narita International Airport and central Tokyo, offering state-of-the-art infrastructure for exhibitors and visitors from around the world.
Thanks to its combination of in-depth content, international reach, and technological focus, the XR & Metaverse Fair has quickly become one of the most significant B2B platforms in the field of immersive technologies and digital ecosystems.
The XR & Metaverse Fair will take place on 3 days from Wednesday, 11. November to Friday, 13. November 2026 in Chiba.