ABOUT THE FAIR
WTM World Travel Market Latin America is the leading trade fair for the travel and tourism industry in Latin America, held annually at the Expo Center Norte in São Paulo. As a central platform for industry professionals, it brings together tour operators, airlines, cruise companies, hotel chains, travel agencies, technology providers, and local tourism organizations. The event is organized by Reed Exhibitions, one of the world’s most renowned trade fair organizers, which also hosts other WTM events in London, Cape Town, and Dubai, fostering international networks within the tourism sector.
WTM Latin America stands out for its holistic approach, extending beyond business transactions. In addition to providing opportunities to establish valuable industry connections, the fair features a high-caliber conference and event program. Expert talks and panel discussions offer in-depth insights into topics such as sustainable tourism, digital innovations, market research, and business strategies. The focus is on forward-looking solutions that enhance the industry's competitiveness.
A key emphasis is placed on destination marketing, showcasing both international and Latin American travel destinations in a compelling way. Luxury tourism, cutting-edge technologies, and business travel (MICE: Meetings, Incentives, Conferences, and Exhibitions) also play a significant role. Companies in these sectors benefit from direct business opportunities and engagement with key decision-makers.
The Expo Center Norte in São Paulo was strategically chosen as the venue. As one of the most modern exhibition centers in the region, it offers top-tier infrastructure and is located in one of Latin America's strongest economic hubs. With excellent transport links, numerous nearby hotels, and a dynamic business environment, the fair attracts industry professionals from around the world.
More than just a trade fair, WTM Latin America serves as a key driving force for the travel industry in Latin America. It brings together innovation, knowledge, and networking opportunities in one place, actively contributing to the promotion and development of tourism in the region.
On the whole the organisers welcomed on the 3 days of the fair, from 15. April to 17. April 2024, about 797 exhibitors and 29247 visitors on the WTM Latin America in Sao Paulo. The WTM Latin America in Sao Paulo took place from Tuesday, 14. April to Thursday, 16. April 2026.