ABOUT THE FAIR
The Cake Fair in Wels is an annual event that has been making baking enthusiasts' hearts beat faster since its inception in 2015. The event is organized by Messe Wels GmbH & Co KG, an established player in the event organization field, creating a stage with this fair for showcasing Austrian baking culture and traditional baking crafts.
The Cake Fair serves as an interactive platform dedicated entirely to baking, decorating, and savoring. It's where professional confectioners, hobby bakers, and those who love baking and decoration convene to discover the latest trends, network, and draw inspiration from the stars of the baking and cake scene. The fair offers a wide range of themes, from traditional baking techniques to modern decorating methods.
A standout in the event calendar is the grand cake competition, which spotlights the skill and creativity of the participants. Here, both amateurs and professionals have the opportunity to present their creations to the public and have them evaluated by an expert jury. The Cake Fair provides a unique chance for up-and-coming confectioners, especially through the "Junior Baking Star" competition, which is specifically aimed at young talents eager to showcase their skills.
The fair also knows how to engage its visitors actively. In creative workshops, participants can refine their abilities under the guidance of experts and learn the secrets of perfect baking. Whether it's about decorating cupcakes, modeling fondant, or creating chocolate delights, the workshops cover a broad spectrum of skills.
The products and services presented at the Cake Fair are as diverse as the baking culture itself. Visitors can look forward to a selection of baking ingredients, utensils, equipment, and ready-made products. From high-quality flour varieties to special flavors and professional baking equipment, the fair serves as a marketplace for everything a baker's heart could desire.
The Wels fairground, known for its modern infrastructure and accessibility, serves as the venue. Messe Wels offers an ideal setting for presenting the sweet creations and acts as a meeting point for like-minded individuals who share a passion for the art of baking.
The The Cake Fair (Die Kuchenmesse) will take place on 3 days from Friday, 18. September to Sunday, 20. September 2026 in Wels.