ABOUT THE FAIR
SUPERZOOis North America’s largest and most influential trade show for the pet industry, held annually at the renowned Mandalay Bay Convention Center in Las Vegas. The name “SUPERZOO” represents an innovative trade fair concept that goes far beyond a traditional pet expo. It brings together industry leaders, innovators, and professionals from around the world to exchange insights on the latest developments and trends in the pet sector. The event is organized by the World Pet Association (WPA), an international non-profit organization that has been committed to the health and well-being of companion animals for decades and serves as a key driver of industry progress.
Each year, SUPERZOO transforms the Mandalay Bay into a vibrant hub of innovation. It showcases a wide range of new products across pet food, care, accessories, and health, while also highlighting forward-looking trends such as sustainable premium nutrition, functional ingredients, innovative packaging solutions, and biologically oriented offerings. The variety on display spans from nutritional supplements and high-end accessories to grooming and styling products for a wide array of animals.
A central highlight of the event is the SuperZoo University—the industry’s most comprehensive continuing education program. With over 60 seminars and hands-on presentations, it sets new standards for professional knowledge and development. The program is complemented by dynamic live shows, creative grooming competitions, and diverse networking opportunities that make for a memorable trade show experience. SUPERZOO serves as a highly specialized platform for international retailers, high-volume buyers, and innovative start-ups to build strategic business relationships and exchange best practices.
Exhibitors represent the entire value chain of the pet industry—from manufacturers and suppliers to boutique retailers, veterinarians, and service providers. The audience consists primarily of retailers, wholesalers, veterinary professionals, and grooming experts who are specifically seeking innovation and new partnerships.
Las Vegas offers an ideal setting for the event, with a state-of-the-art venue, excellent infrastructure, numerous hotels and restaurants within walking distance, and outstanding transport connections. For professionals looking to explore the latest trends and innovations in the pet industry, SUPERZOO is the must-attend annual event—and a launchpad for long-term business success.
The SUPERZOO will take place on 3 days from Wednesday, 12. August to Friday, 14. August 2026 in Las Vegas.