ABOUT THE FAIR
Since its inception in 2017, the STYLE Fair has established itself as an international trade fair for lifestyle products. It takes place annually at the impressive Queen Sirikit National Convention Center in Bangkok. As an important platform, it highlights Thai brands, local designers, as well as small and medium-sized enterprises. The Department of International Trade Promotion of the Ministry of Commerce organizes the fair, underscoring its significance in international trade.
With a wide range of themes including furniture, gifts, home decoration, household goods, fashion, and leather products, the fair offers a comprehensive selection of lifestyle products. These range from fashion items, textiles, and leather goods to decorative articles, kitchen utensils, stationery, toys, as well as spa and wellness products. Thus, the fair reflects both the diversity of Thai design and the craftsmanship of local producers.
The connection of the fair to Thai culture and tradition is unique. In special areas such as the OTOP Product Showcase, the heritage of Thai fabrics and the skills of local craftsmen are honored. The Art Zone Exhibition, on the other hand, allows artists to present their works and takes visitors on a journey through the world of contemporary art. The New Faces area focuses on the innovations of emerging entrepreneurs as well as small and medium-sized businesses.
Highlights of the fair include the DEmark Excellence Award, which recognizes outstanding design achievements, and impressive fashion shows. These attractions make the STYLE Fair a magnet for a diverse audience from different industries, from designers and artists to business people and retailers.
The Queen Sirikit National Convention Center in Bangkok, as the venue, supports the importance of the STYLE Fair with its modern architecture and excellent accessibility. It provides the ideal setting for an event of this magnitude and is easily accessible both by public transport and by car. Please note: The first two days are reserved exclusively for trade visitors.
The STYLE takes place annually, and therefore for the 9th time previsibly in April 2026 in Bangkok.