ABOUT THE FAIR
The Shanghai Underwear Expo (SUE) is a trade fair dedicated to the world of underwear and intimate apparel. Serving as a central platform for innovation, industry exchange, and business development, it brings together leading manufacturers, retailers, and industry professionals from the underwear and clothing sector each year at the Shanghai World Expo Exhibition & Convention Center. The event is organized by the Shanghai Fashion Accessories Society in collaboration with the Fashion Accessories Society Undergarment, Swimsuit & Leisurewear Academy Committee and Shanghai Gehua Exhibition Service Co., Ltd.
Featuring a diverse range of products—including bras, panties, leggings, thermal underwear, nightwear, shapewear, homewear, and loungewear—SUE sets new standards in quality, design, and functionality. The fair not only highlights the variety of showcased products but also fosters integration with related industries. Running alongside SUE, the Shanghai International Hosiery Purchasing Expo creates synergies within the apparel sector and opens up new business opportunities.
A key focus of the event is innovation and emerging technologies. SUE provides a platform for exchanging insights on the latest trends and technological advancements, making it a driving force for industry progress. Companies have the opportunity to present new materials, sustainable production processes, and smart textiles to an international audience. Additionally, the fair facilitates access to new markets by connecting manufacturers and buyers worldwide, fostering direct business relationships.
SUE attracts exhibitors and industry professionals from all areas of the fashion and apparel sector, including underwear manufacturers, designers, wholesalers, retailers, purchasing managers from major fashion houses, and e-commerce platform operators. In addition to traditional B2B networking, the fair offers a dynamic program of expert talks and workshops.
As a vibrant hub of the fashion and textile industry, Shanghai provides an ideal venue for this prestigious trade fair at the Shanghai World Expo Exhibition & Convention Center. With excellent transport connections—whether by plane via Shanghai Pudong International Airport, high-speed train, or public transportation—the exhibition center is easily accessible. As a global trade and innovation hub, Shanghai reinforces SUE’s status as a leading international platform for the underwear industry.
The Shanghai Underwear Expo (SUE) takes place annually, and therefore for the 8th time previsibly in March 2027 in Shanghai.