ABOUT THE FAIR
Saudi Horeca is an annual trade fair that has been taking place since 2011 at the Riyadh Front Exhibition & Conference Center RFECC in Riyadh, Saudi Arabia. The name "Horeca" stands for Hotel, Restaurant, and Café, reflecting the main themes of the fair. The event is organized by the SEMARK Group, a well-known organization in the region.
The fair has evolved into a central meeting point for the hotel, gastronomy, and beverage industries in the kingdom and beyond. It showcases a wide range of products and services, including food and frozen goods, meat, poultry, seafood, beverages, packaging, kitchen technology and equipment, furniture and decor for restaurants and cafes, uniforms, as well as hospitality services.
A distinctive feature of Saudi Horeca is its connection to the local culture and economy. It offers a platform for domestic and international exhibitors to network with professional visitors from various industries. Additionally, it reflects the culinary trends and innovations of the region.
The fair is distinguished by a variety of highlights, such as live cooking sessions with renowned chefs, tastings, and competitions like the Oriental Cuisine Competition, the Saudi Cuisine Competition, the International Cuisine Competition, Barista Competition, and the Cocktail Zero Competition. These events are accompanied by conferences and live talks with experts.
Saudi Horeca is part of the Horeca Exhibitions series, which also takes place in other Middle Eastern countries like Lebanon, Jordan, Kuwait, and Oman. This series is one of the largest of its kind in the region.
The fair is held annually in Riyadh and primarily attracts visitors from the hotel, restaurant, and café sectors. The Riyadh Front Exhibition & Conference Center RFECC, a modern and well-equipped exhibition center, is easily accessible and offers an ideal environment for this important industry event.
In conclusion, Saudi Horeca is not only an outstanding platform for business relationships and knowledge exchange in the hotel, gastronomy, and beverage industries but also a vibrant showcase of the rich culture and culinary diversity of Saudi Arabia. It offers a unique opportunity to network with industry leaders, discover the latest trends, and experience the pulsating heart of hospitality in the Middle East.
On the whole the organisers welcomed on the 3 days of the fair, from 27. November to 29. November 2023, about 52000 visitors on the Saudi Horeca in Riyadh. The Saudi Horeca will take place on 3 days from Monday, 07. December to Wednesday, 09. December 2026 in Riyadh.