ABOUT THE FAIR
The Salone del Camper is far more than a traditional trade fair – it is an immersive experience for anyone passionate about camping, caravanning and outdoor tourism. As one of Europe's leading platforms in this sector, the event brings together information, inspiration and innovation in a modern, visitor-focused format.
Held at the Fiere di Parma exhibition centre, the event is set in the charming city of Parma, located in Italy’s Emilia-Romagna region. Every year, the Salone del Camper opens its doors to a growing number of national and international visitors, inviting them to explore the rich and diverse world of camping.
The event is organised by Fiera di Parma S.p.A., an experienced operator known for its expertise and commitment to quality. It caters to a wide audience – from seasoned campers to curious newcomers, families, solo travellers and outdoor enthusiasts.
The exhibition offers a comprehensive range of topics and experiences. Visitors can explore the latest recreational vehicles, technical equipment, functional gear and specialised camping apparel, along with inspiring travel destinations, route suggestions and regional culinary delights. The close connection to the Emilia-Romagna region adds an authentic dimension – Parma is renowned not only for its gastronomy, but also for its cultural richness, which perfectly complements the spirit of mobile travel.
A key feature of the fair is its practical approach to knowledge-sharing. The “Camper School” provides valuable tips for those new to motorhome travel. Families can enjoy dedicated children's areas, while dog owners benefit from well-equipped zones designed for their four-legged companions. The experience is further enriched by themed sections where visitors can explore local food traditions, tailored travel ideas, and active or nature-based holiday options.
Exhibitors represent a broad spectrum of industries – including vehicle manufacturing, tourism, outdoor and sports equipment, food production, clothing and accessories. The audience is just as diverse, ranging from tech-savvy hobbyists and adventurous travellers to culture-loving gourmets. Few events manage to unite such varied interests under one roof as effectively as the Salone del Camper – authentic, experience-driven, and focused on quality.
The Fiere di Parma venue stands out with its modern infrastructure, thoughtful layout and excellent accessibility. Its location near the A1 motorway, direct rail links and proximity to several international airports make it easy to reach for both visitors and exhibitors.
Ultimately, the Salone del Camper is much more than a trade fair – it is a vibrant meeting point for all who live or seek the freedom of travel on wheels, set in a region where Italian lifestyle, innovation and hospitality come together in perfect harmony.
The Salone del Camper will take place on 9 days from Saturday, 12. September to Sunday, 20. September 2026 in Parma.