ABOUT THE FAIR
The "RETAIL SHOW" is an annual trade fair held at the IEC Inter Expo Center in Sofia, Bulgaria, dedicated to the retail sector. It is distinguished by its focus on innovations and current trends, including omnichannel strategies, enhancements to customer experience, and the use of cutting-edge technologies.
Organized by the IEC Inter Expo Center, the fair provides a platform for discussions and presentations on topics such as sustainable practices, advanced logistics solutions, and digital technologies, ranging from artificial intelligence to modern payment systems. The main themes reflect key aspects of today’s retail landscape, including the integration of offline and online sales channels, personalized customer approaches, and the optimization of supply chains.
The exhibition showcases the latest equipment and technologies for various retail areas, such as grocery and furniture stores, along with advanced software solutions for digital marketing and e-commerce. Exhibitors from different industries make the fair a meeting point for retail professionals, technology providers, and business owners.
The "RETAIL SHOW" is significant not only for its thematic diversity and product offerings but also as a venue for global trends in a city known for its hospitality and accessibility. Sofia, as the dynamic capital of Bulgaria, enhances the attractiveness of the fair.
Another highlight is the interactive workshops and seminars where leading experts share their knowledge and provide practical insights. These offer participants opportunities to learn, be inspired, and establish valuable contacts.
For retail professionals, the "RETAIL SHOW" is a staple in the calendar, offering important insights into the future of the sector and technological advancements. The IEC Inter Expo Center provides ideal conditions for this extensive fair and annually attracts pioneers in retail who are eager to discover new products and develop forward-thinking strategies.
The RETAIL SHOW in Sofia took place from Tuesday, 27. January to Friday, 30. January 2026.