ABOUT THE FAIR
Ready to Show is a well-established international trade fair specializing in apparel, knitwear, and leather goods. Since its inception in 2001, it has become a key industry event for European importers, brand labels, and retail companies. The fair provides international manufacturers from outside the European Union with direct access to the major players in the European fashion market, offering a valuable platform for business relationships.
The event is organized by Tortona Design & Fashion under the direction of Georges Papa. It is typically held annually in Rho, a prominent location in the Milan metropolitan area, renowned as one of the world's leading hubs for fashion and design. The venue, the prestigious Fiera Milano Rho, is among the most modern exhibition centers in Europe, providing an excellent infrastructure for international business deals and collaborations.
The trade fair covers all essential sectors of the fashion industry. In addition to women's, men's, and children's clothing, the event highlights knitwear, textiles, and innovative fabrics. A special focus is placed on sustainable materials and advanced manufacturing technologies. Leather goods, including bags, belts, and footwear, also play a central role. The exhibition is further enriched by presentations showcasing cutting-edge design concepts and developments within the fashion industry.
Ready to Show is specifically tailored for industry professionals. The primary attendees include buyers from major retail chains, brand labels, and designers seeking suitable production partners. Importers and wholesalers looking to establish connections with international suppliers also use the fair as a key networking platform. Additionally, it offers fashion companies the opportunity to explore new, innovative textiles and modern production methods.
A distinguishing feature of the trade fair is its strong emphasis on manufacturers outside the European Union. As one of the few European events in this segment, it strategically connects producers from Asia, Africa, and the Americas with European buyers. This makes it an indispensable networking platform, directly linking brands and suppliers with key industry decision-makers. At the same time, the fair serves as a showcase for innovation, presenting new textiles, modern production techniques, and sustainable manufacturing methods. The event is exclusively open to trade visitors and is characterized by its professional and business-focused atmosphere.
Ready to Show in Rho is the perfect opportunity for fashion professionals to discover new production partners, explore innovative materials, and stay informed about the latest trends in the global apparel industry. For those in the fashion sector, this is an event not to be missed.
The Ready to Show will take place on 3 days from Saturday, 12. September to Monday, 14. September 2026 in Rho.