ABOUT THE FAIR
The "Prowinter" fair, an annual B2B event, specializes in rentals and services in the winter sports sector. Its name symbolizes the professional focus on winter products and services. The fair takes place at the Fiera di Bolzano exhibition center in Bolzano – a city that, due to its alpine location, maintains a close connection to winter sports. The organizer is Messe Bozen AG, whose goal is to provide an efficient forum for exchange between companies from German-speaking regions and Italy.
The fair primarily dedicates itself to winter sports articles and services. The offerings include accessories, bicycles, fun parks, furniture, and services for rental businesses as well as shops, ski and snowboard schools, ice hockey and skating clothing and equipment, and machines and accessories for ski and board service. Innovative products are presented, including alpine ski bindings, avalanche safety equipment, e-bikes, bicycle accessories, ski carvers, and grinding machines for skis and boards, protective clothing and equipment for operators, racing accessories and equipment, adhesives and varnishes for skis and boards, ski and snowboard waxes.
A special highlight of the fair is the "Prowinter Award Retail," which honors innovative and best-selling products. In addition, relevant market information and trends in the area of winter sports equipment rental are presented.
The main target group includes professionals from various industries, including retailers, lessors, and manufacturers of winter sports equipment. The fair offers an excellent opportunity to inform oneself about new products at the end of the season, to place orders, and to gather technical information for the upcoming winter season.
The fair location in Bolzano, with its easy accessibility and central location in the Alps, is the ideal backdrop for a fair focused on winter sports. Thus, it represents an important platform for the exchange of opinions, ideas, and new perspectives in the world of winter sports.
The Prowinter will take place on 3 days from Sunday, 10. January to Tuesday, 12. January 2027 in Bolzano.