ABOUT THE FAIR
Prodmash.Holod.Upak is an internationally oriented trade fair that has established itself as a key platform for innovation in food processing, refrigeration and air conditioning technology, and modern packaging solutions. Its name symbolically combines the event’s three thematic pillars: Prodmash represents food processing, Holod stands for refrigeration technology, and Upak refers to packaging – a clear indication of the event’s technical specialization and technological focus.
Each year, the Minsk International Exhibition Centre in the capital of Belarus opens its doors to trade visitors from around the world who are in search of innovative solutions, new business connections, and the latest industry trends.
The event is organized by MinskExpo JSC, a seasoned provider of international trade fairs. Its professional execution and global scope lend the fair high visibility and strong relevance. Thanks to its geographical location, the exhibition not only provides access to established markets but also opens the door to dynamically growing economic regions between East and West.
The core focus lies on technological advancements in the areas of food processing, industrial refrigeration, and packaging and labeling solutions. Exhibits include state-of-the-art machinery for meat, fish, and dairy processing; systems for hygiene and quality control; transport and storage solutions; freezing and cooling equipment spanning the entire food supply chain; as well as innovative packaging technologies, labeling systems, and new packaging materials.
The exhibition is complemented by a diverse supporting program featuring expert lectures, seminars, and conferences, where professionals offer practical insights into technological innovations, regulatory developments, and best practices.
The fair targets a broad professional audience: manufacturers and suppliers in the food industry, machinery and equipment engineers, logistics providers, trade representatives, research institutions, and packaging design specialists. On the exhibitor side, the event also has a strong international presence, with participants from the fields of mechanical engineering, food technology, packaging, and industrial refrigeration. This diversity fosters a high-level exchange of expertise.
As a venue, the Minsk International Exhibition Centre offers modern infrastructure and excellent transport links – easily accessible from both the city center and the airport. Minsk itself is a stable economic hub in the heart of Eastern Europe, offering ideal conditions for an international trade event.
Prodmash.Holod.Upak is more than just a trade fair: it is a major industry event that brings together technological innovation, regional anchoring, and international reach – year after year.
The Prodmash.Holod.Upak takes place annually, and therefore for the 17th time previsibly in June 2027 in Minsk.