ABOUT THE FAIR
The "Private Label Brazil National Edition" is a leading trade fair specializing in the promotion and distribution of private labels and outsourcing services. Private labels, also known as store brands, include products and services offered by retailers under their own brand, typically produced by specialized third-party manufacturers. The fair is held annually at the Centro de Convenções - Distrito Anhembi in São Paulo, Brazil's bustling economic hub. The centrally located and easily accessible venue makes the fair an attractive meeting point for professionals and industry experts.
The fair is organized by BMComm, a renowned player in the exhibition industry known for its professional implementation and innovative event concepts. It serves as a platform for a wide range of products and services from key sectors such as food, beverages, personal care, cleaning products, pharmaceuticals, and cosmetics. Leading companies present their latest innovations here, including organic, diet, and superfoods, household chemicals, dietary supplements, vitamins, ready-made meals, dairy products, coffee and tea, juices, and snacks.
Additionally, the fair provides a stage for introducing new products and serves as a place for learning and continuing education through a program of lectures, seminars, and conferences. These range from brand development to point-of-sale presentations. Participants, including qualified retailers, wholesalers, distributors, importers, and industry representatives, gain deep insights into current market trends and excellent networking opportunities.
The fair is also of particular importance to São Paulo and Brazil, as it supports the economy and promotes local companies that want to be competitive on an international level. As part of a series of fairs taking place in other regions of Brazil, it offers a nationwide platform for presentation and networking.
The "Private Label Brazil National Edition" attracts exhibitors from various industries and is one of the most comprehensive events of its kind in Brazil. It provides an ideal environment for business deals and professional development. The Pro Magno Centro de Eventos, equipped with state-of-the-art infrastructure, completes the fair experience and makes every visit a worthwhile investment.
The Private Label Brazil takes place annually, and therefore for the 9th time previsibly in April 2027 in Sao Paulo.