ABOUT THE FAIR
MICE Show India is the leading trade fair for the MICE sector (Meetings, Incentives, Conferences, Exhibitions) in the Indian subcontinent and marks an important date in the international events calendar each year. As part of ITB India, the event is organized by Messe Berlin Asia Pacific and brings together key players from the events and travel industry under one roof – at the renowned Jio World Convention Centre in the heart of Mumbai.
The term “MICE” stands for Meetings, Incentives, Conferences and Exhibitions and forms the foundation of the business travel and event industry. MICE Show India positions itself as a platform for innovation and a business meeting point for professionals from event management, business travel, hospitality, and event organization. As part of the global ITB exhibition family, the fair offers an excellent opportunity to discover the latest trends and technologies in both the Indian and international context – set within the economic, cultural, and creative center of India.
The exhibition takes place annually and is organized by Messe Berlin Asia Pacific, which has established the ITB brand family as a global leader in platforms for the tourism and MICE industries. The focus of MICE Show India is on seven current key topics, each tailored to meet the specific requirements and challenges of the industry: innovative event technologies and software solutions, mobile event apps, efficient business-matching platforms, tools for audience and live engagement, modern conference and AV technology, advanced web and video conferencing platforms, as well as full-service agencies offering comprehensive solutions. This makes the fair a central meeting point for all those seeking to further develop and optimally utilize digital, hybrid, and traditional event formats.
On site, a wide range of products and services are presented – from event management software and specialized solutions for attendee registration and event websites to interactive mobile apps. The offering is complemented by tools for scheduling and lead planning for exhibitors and hosted buyers, innovative live engagement features such as Q&A or gamification, audiovisual special effects, and state-of-the-art streaming technology. Experienced full-service agencies and Professional Congress Organizers (PCOs) also demonstrate what modern event planning looks like today. MICE Show India targets providers of hotel and accommodation solutions, travel agencies, national and regional tourism organizations, business travel and MICE specialists, as well as technology providers and transport companies.
A particular added value of the exhibition is its targeted business matching between exhibitors and hosted buyers, which makes MICE Show India one of the most effective networking platforms in Asia.
The main visitors come from the fields of event management, business travel, hospitality, corporate travel, destination marketing, and event technology. They use the platform to gain new business insights and establish forward-looking partnerships. MICE Show India is an integral part of the international ITB exhibition family, which is recognized worldwide as a hallmark of quality and innovation.
The venue, the Jio World Convention Centre in central Mumbai, offers state-of-the-art infrastructure and excellent transport connections – easily accessible by car or public transport. Located in the dynamic financial district of Bandra Kurla Complex, the convention center underscores Mumbai’s significance as a gateway to the growth markets of Asia and makes MICE Show India the ideal platform for business development, networking, and knowledge transfer.
The mice SHOW INDIA will take place on 3 days from Wednesday, 02. September to Friday, 04. September 2026 in Mumbai.