ABOUT THE FAIR
MAPIC, short for "Marché International Professionnel de l’Implantation Commerciale et de la Distribution", is a leading international trade fair in the fields of retail real estate, leisure, food, and technology. This annual event, held at the Palais des Festivals in Cannes, serves as a central meeting point for stakeholders in the retail real estate sector. Organized by RX UK Reed Exhibitions Ltd., MAPIC offers a unique platform for professionals to explore significant business opportunities on a global scale and build long-term relationships.
The fair focuses on transforming shopping venues into vibrant lifestyle destinations and introducing new retail concepts. It provides a space for interactions with various industry players, including cities, shopping and trade centers. The program includes networking events, matchmaking opportunities, and a first-class conference with over 100 sessions, case studies, and thematic presentations.
At the MAPIC fair, a wide range of products and services are presented, mainly targeting the retail real estate sector, leisure, food, and technology. These include retail properties, urban development projects, new retail concepts, including Digital Native Vertical Brands (DNVBs), hospitality and wellness brands, technological solutions, and digital innovations. Additionally, food and restaurant concepts, solutions for integrating entertainment and leisure offerings into retail and real estate projects, and products and services focusing on sustainability and eco-friendly practices in the retail and real estate industry are showcased. Networking and matchmaking services complete the offering.
The MAPIC Awards honor excellence, innovation, and creativity in the retail and real estate industry. Another highlight is LeisurUp, an event dedicated to developing location-based attractions into lifestyle destinations. In the Retail Village, visitors can discover innovative retail concepts appealing to ethical consumers. The MAPIC Innovation Forum provides insights into digital innovations, while the Happetite Forum serves as an international meeting point for restaurant chains.
The fair attracts exhibitors from various industries, particularly retail, real estate, technology, and hospitality. The main visitors are professionals from these sectors, seeking to stay informed about current trends and establish new business contacts.
The venue, the Palais des Festivals, is known not only for its impressive architecture and location on the Mediterranean but also as the site of the famous film festival. The fair location is easily accessible via the local airport and the well-developed transport network.
In summary, MAPIC offers an indispensable meeting point for professionals in the retail real estate sector, providing a wealth of business opportunities and insights, and plays a significant role in the sector's development.
The MAPIC will take place on 2 days from Tuesday, 03. November to Wednesday, 04. November 2026 in Cannes.