ABOUT THE FAIR
The Latam Retail Show is an annual trade fair held in August or September that has evolved since its inception in 2015 into the leading platform for the retail and consumer goods market in Latin America. Organized by Gouvêa Experience, a company within the Gouvêa Ecosystem known for its extensive expertise in retail innovation, the event brings together a broad range of topics centered around trends and technologies shaping the future of commerce.
The venue is Expo Center Norte in São Paulo, one of the most modern and well-equipped exhibition centers in Latin America. Its central location in Brazil’s economic hub, combined with excellent infrastructure and transportation links, makes the event a key meeting point for business development, innovation, and networking in the region.
More than just an exhibition, the Latam Retail Show serves as a driving force for digital and technological transformation in the retail sector. It highlights forward-looking solutions such as artificial intelligence and generative AI for personalized shopping experiences, omnichannel strategies for seamless customer interactions, and new payment methods including Pix, digital wallets, and cryptocurrencies. The goal is to redefine retail in the age of platform economics through approaches like retail media networks and proprietary marketplace strategies.
This focus on technology is complemented by deeper insights into e-commerce digitalization, efficient logistics solutions, modern marketing strategies, and innovative concepts for brick-and-mortar retail. The “store of the future” illustrates how experience-driven design, IoT, and self-checkout technologies can make physical retail spaces more relevant and sustainable. Topics such as sustainability, new business models, consumer behavior, and the future of work in retail complete the comprehensive program.
The event is exclusively aimed at B2B professionals and attracts a wide spectrum of industries—from supermarket chains, franchisors, and shopping mall operators to food service companies, drugstore chains, and online retailers. Hundreds of companies showcase their solutions across software, payment services, logistics, store design, packaging, marketing, and consulting, offering a comprehensive representation of the retail ecosystem.
A particular highlight of the event is the presentation of prestigious awards: the “Experience Award” honors outstanding customer experiences, while the “Retail of Tomorrow Award” recognizes innovative visions for the future of retail. These accolades underscore the forward-thinking nature of the event and provide inspiration for ongoing development across the industry.
The Latam Retail Show is much more than a trade fair—it is a central platform for knowledge exchange, innovation, and strategic partnerships. It is a must-attend event for decision-makers, thought leaders, and innovators who seek to succeed in one of the world’s most dynamic and fastest-growing retail markets.
The Latam Retail Show in Sao Paulo took place from Tuesday, 16. September to Thursday, 18. September 2025.