ABOUT THE FAIR
The Kerala Travel Mart (KTM) is a biennial trade fair aimed at promoting tourism in Kerala, first held in the year 2000. It is the largest event of its kind in the South Indian state of Kerala and is dedicated to the promotion of tourism, hospitality, and related industries. The fair is organized by the Kerala Travel Mart Society, a non-profit organization comprised of representatives from the government, tourism experts, and private companies. Since its inception, the KTM has continually evolved and is now held as a virtual fair to be accessible to a wider audience worldwide.
The trade sectors and products showcased at the fair include hotels, resorts, tour operators, airlines, cruise ships, and much more. Exhibitors include owners and operators of hotels, resorts, houseboats, Ayurveda centers, specialty clinics, as well as host families and tour operators. Visitors come from the region, India, and around the world. This trade fair serves as a communication and information platform for the industry and offers exhibiting companies the opportunity to present themselves to a professional audience. Some of the key focuses of the KTM are the presentation of Kerala's natural beauty, cultural diversity, and sustainable tourism practices being promoted in the region. Highlights include India's largest network of waterways and breathtaking coastal regions. In summary, the Kerala Travel Mart is an impressive virtual fair that promotes tourism and the hospitality industry in Kerala, presenting the latest trends, products, and services from the region every two years. The fair will be held as an online event only.