ABOUT THE FAIR
The "ibtm World" is recognized as a leading international trade fair in the meetings, incentives, conferences, and events industry. It is held annually at the impressive Fira Barcelona Gran Via in Barcelona. The acronym "ibtm" – standing for "International Business Travel and Meetings" – emphasizes its global character and focus on business travel and event organization. The fair is organized by RX UK Reed Exhibitions Ltd., a company known for its top-tier trade fairs and comprehensive expertise in event management.
Each year in November, the fair opens its doors, becoming a magnet for professionals worldwide. It serves as a platform offering insights into the latest trends, products, and services in the industry. The thematic range spans from event planning and management to technological innovations, business travel, specialized venues, catering and gastronomy, as well as entertainment and experience design.
The "ibtm World" is characterized by a diverse program, including educational seminars, networking events, and the IBTM World Association Leaders Forum, where "EXPERIENCE CO-CREATORS" share knowledge in a dynamic environment. The fair attracts exhibitors from various sectors, all dedicated to event planning. The primary visitors include event planners and conference organizers.
Barcelona, a vibrant metropolis, provides the ideal setting for this event. The city fosters the exchange of knowledge and business contacts, attracting visitors not only with its exciting location but also with the easy accessibility and excellent infrastructure of the Fira Barcelona Gran Via.
In summary, "ibtm World" is an indispensable meeting point for anyone in the event industry looking for new ideas, network expansion, or the latest industry trends. The fair is part of a global series that supports exchange and growth in the event industry worldwide.
The ibtm World will take place on 3 days from Tuesday, 17. November to Thursday, 19. November 2026 in Barcelona.