ABOUT THE FAIR
The International Beauty Expo (IBE) is one of the leading trade fairs for the beauty and wellness industry in Asia. It serves as a key platform for professionals active in this dynamic market. Since its inception in 2006, the expo has established itself as a central meeting point for cosmetologists, distributors, manufacturers, and industry enthusiasts.
The event is held annually at the state-of-the-art Kuala Lumpur Convention Centre (KLCC), located in the heart of Malaysia’s capital city. Organized by Elite Expo Sdn Bhd, a seasoned trade fair organizer known for high-quality events across Asia, the IBE benefits from Malaysia’s growing reputation as a hub for cosmetics and personal care manufacturing—adding both economic and cultural relevance to the fair.
Tailored specifically to the needs of the beauty industry, the IBE covers all key segments—from skincare, haircare, and decorative cosmetics to spa and wellness, aesthetic treatments, and traditional Chinese medicine. Natural, organic, and halal-certified products are playing an increasingly important role. The exhibition is further enhanced by solutions for packaging, machinery, and services related to contract manufacturing and private label production.
A distinctive feature of the expo is its broad industry scope. Exhibitors range from personal care, hairdressing supplies, dermocosmetics, and OTC products to beauty accessories and business services. The event also attracts industry associations, media representatives, and government bodies. Visitors include professionals from every sector of the beauty world—such as cosmetologists, dermatologists, spa operators, buyers, sales experts, and investors. The IBE provides them not only with insights into current trends but also with valuable opportunities for networking and business development.
Another highlight of the event is its diverse range of educational offerings. Expert talks, hands-on workshops, and impressive stage shows by international beauty professionals offer fresh inspiration. Competitions like the IBE Make-up Artistry Awards, the IBE Nail Artistry Awards, and the MIVA Asia Makeup Competition showcase the creativity, skill, and innovation of the participants.
The Kuala Lumpur Convention Centre is located in the vibrant KLCC district, close to the iconic Petronas Twin Towers, and is easily accessible via monorail, MRT, or bus. The surrounding area features numerous hotels, restaurants, and shopping venues—providing ideal conditions for a productive and enjoyable trade fair experience.
The International Beauty Expo is therefore more than just a trade show—it is a comprehensive industry experience for all those who seek to actively shape the future of beauty.
The IBE International Beauty Expo takes place annually, and therefore for the twentieth time previsibly in June 2027 in Kuala Lumpur.